Changes to Google Local Search

Changes to Google Local Search

In February, Google updated 30 facets of their search results algorithm, including variables related to links and local search. While Google didn’t give any information on how link evaluation has changed, they did include some insight on local search. In short, Google is returning results with localized keywords for general searches as long as the searcher has localization turned on. Since Google auto-detects your location, almost any search will start to return localized results over general results.   by Rob Gazzola Robert Gazzola on Google+

Impact of Changes to Google Analytics

Impact of Changes to Google Analytics

For web site owners and managers who have become accustomed to the detailed and insightful data provided from Google Analytics, the recent change on the sharing of keywords organically searched by site visitors could have a much higher impact than Google leads on.  Already we have seen a significant portion of organic search traffic among multiple web sites being shown as “(not provided)” in Google Analytics, and without that data, online marketers lose some key insight on search trends and on their ability to tailor their site content to highly trafficked keyphrases. An alarming trend and disappointing from an SEO standpoint, but as it is a free tool, hard to argue. http://analytics.blogspot.com/2011/10/making-search-more-secure-accessing.html How will this...

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