Online Dental Marketing Strategies for 2013 – What to focus on?

Options for dental practices for their online marketing efforts seem limitless. Unfortunately in line with this expanded strategies have come a limitless number of firms offering their ‘magic fixes’ and silver bullets which can deliver immediate page 1 visibility on Google. When our clients ask if this offer and that firm’s ‘unique advantage to deliver on Google’ is worth marketing resources, we remind them that from day 1 we stress that getting strong organic visibility on Google isn’t based on gimmicks, tricks or short cuts, rather it’s developing an online presence, encompassing their web site, social media platforms, online reviews, Maps listings, links, etc. which present a robust, compelling and unique case for...