Search results are personalized now, so get a more unfiltered view by going ‘Incognito’
Having beein in the SEO market for over 10 years, the change in search has been significant, presenting both challenges and opportunities. With search results being increasingly personalized, measuring universal web site rankings becomes less relevant as everyone is likely seeing different results, based on a host of factors. Several years ago, someone searching ‘find a dentist’ in different cities would have likely seen very similar organic search results, but those days are long gone. As we focus on our internet marketing services for clients, we look less at individual rankings and focus more on overall organic traffic. The challenge is being able to effectively measure improvements or decreases in organic visibility, especially when clients...
“I Want My Face to Appear on Google Search Results.” – Learn About Google Authroship
You may have noticed the nice head shot photos that appear alongside some listings in Google organic search results. These don’t happen by chance, and the program behind them is called Google Authorship. Google Authorship presents a great opportunity to get ‘author’ credit for engaging unique content that Google demands these days, and to in turn get much better visibility in search, as the eye of the searcher generally gravitates to photos of real people. I did a presentation recently on our results with Google Authorship, which I’d invite you to take a look. You can view the Google Authorship presentation on Slideshare here. About the Author Rob Gazzola specializes in small business web development and internet marketing and is based...
Opportunities with Sedation Dentistry Marketing
The challenge often posed with online marketing for general dentist practices is that potential patients often look for specific geographic areas for their dental providers, and offices that accept a specific dental insurance is usually a strong driver as well. A compelling marketing case needs to be made to get individuals to choose a dental practice that doesn’t fit these 2 common requirements, and sedation dentistry presents such an opportunity. There is a significant dental patient population who either has an apprehension or fear of going to the dentist, and often this leads them to not seeing a dentist for years. If an online marketing strategy can convey to patients that sedation dentistry can address their fears and ensure a calm and comfortable...
Important Google Update on Online Customer Reviews for Business Owners
Most business owners know that getting quality online review from customers is a very important component to promoting the online visibility of their business, and also to promote a positive impression for potential customers to review. The challenge is how to get customers to do this, and in experience with our clients, once they leave the business premise, their mind and thoughts go elsewhere and getting them to go to a web site (ie Google Places/Google+ Local, Yelp, etc.), log in and write a review is not an easy task. To help this process, many businesses offer computers or tablets on premise that customer can use then and there to write a review. The problem here has been that this process has created many ‘spammy’ type review which Google has...
Online Dental Marketing Strategies for 2013 – What to focus on?
Options for dental practices for their online marketing efforts seem limitless. Unfortunately in line with this expanded strategies have come a limitless number of firms offering their ‘magic fixes’ and silver bullets which can deliver immediate page 1 visibility on Google. When our clients ask if this offer and that firm’s ‘unique advantage to deliver on Google’ is worth marketing resources, we remind them that from day 1 we stress that getting strong organic visibility on Google isn’t based on gimmicks, tricks or short cuts, rather it’s developing an online presence, encompassing their web site, social media platforms, online reviews, Maps listings, links, etc. which present a robust, compelling and unique case for...
Question for Dental Marketing – Should My Dental Practice Use Groupon to Attract New Patients?
Several dentists have been asking whether they should be doing Groupon and LivingSocial to bring in new patients as part of their dental marketing efforts: Here are some of the pros and cons to consider: PROS: Upfront cost is close to zero Patients from this special can be scheduled specifically during office downtime or slow periods CONS: Groupon/Living Social takes 50% of the already discounted offer Deep discounts draw the wrong type of patient who will spend the bare minimum and never return Fee splitting for dental services is illegal in some states Certain treatments, such as Invisalign, do not allow their dentists to discount their offerings via Groupon/Living Social Based on feedback from other dentists who have tried Groupon and Living Social,...